15% of European Internet users download illegal music, 5% buy it in legal online copyright music stores
JupiterResearch says that European consumers who download music from illegal file sharing networks (Kazaa , Soulseek) currently outnumber those downloading from legal services such as Apple’s iTunes Music Store by a factor of three to one: 15% file share while just 5% pay to download. There is solid demand for paid copyright music downloads, however, 10% of European consumers are willing to pay, rising as high as 31% in Sweden. File sharing penetration in Europe is highest among younger consumers (34% of 15-24 year olds) and is impacting the way they value music with many having little concept of music as a paid commodity. Again nothing was said about the legal download of copyleft music.